An electric meter measures electricity in two ways:

  1. kWh = kilowatt hours, which is a measure of consumption
  2. kW = kilowatts in 15-minute intervals, which is a measure of demand

A demand measure represents the amount of power the utility must generate to fulfill the customer’s power needs.

Kilowatt vs. Kilowatt hour

One 100-watt light bulb burning for 10 hours consumes 1,000 watt-hours or 1 kWh. The entire time the light bulb is on, it requires or “demands” 100 watts or 0.1 kW from the utility.

Time of day rates - kilowatt vs. kilowatt hour

Note: In both examples, the consumption is 1 kWh, however, look how differently the second situation impacts the utility from a demand perspective. The serving utility must now be prepared to provide 10 times as much “capacity” in response to the “demand” of the 10 light bulbs operating all at once.

This means the utility must have 0.1 kW ready whenever a customer turns on a light.

Similarly, ten 100-watt light bulbs burning for one hour consume 1,000 watt-hours or 1kWh.

A different way to look at demand and consumption is with the scenario of filling a 5 gallon bucket with water.

Time of day rates - demand consumption